Richard D. Crist
President & CEO
Waymaker Consulting, LLC

Professional Summary

Richard D. Crist is an accomplished executive leader and consultant with a strong portfolio of business development successes. Richard has nearly twenty years working with clients of all sizes in dozens of industries. His management experience includes building and leading teams that have accomplished numerous industry leading performances.

Prior to founding Waymaker Consulting, Richard served in the capacity of President of a multi-media company where he earned the reputation as an innovative leader with the ability to attract top talent and build high-performing, high-character teams. In addition to leading the daily operations of the organization, he developed numerous new business opportunities that expanded the company’s revenue base and service offerings.

Areas of Expertise

• Operational management and system development
• Corporate leadership
• Financial management
• Sales management both on-site and off-site
• Experienced in legal matters, crisis management and institutional change
• Sales channel development
• All facets of business start-ups
• Contract and vendor negotiations
• Strategic plan development
• Budgeting & business plan development
• Staff recruitment & personnel development
• Brand management
• Marketing strategies for both traditional and on-line media
• Development of new products

Industry Experience

Career Highlights

• Launched Waymaker Consulting, a business development management consulting firm, in May 2008
• Launched Fusework Studios, an internet marketing and technology company, in June 2006
• Launched Rutter Media of New Hampshire in May 2001
• Launched Rutter Media of Arizona in June 2000
• Directed as many as twelve offices in ten states with up to fifty salespeople

Education

Taylor University
Bachelor’s degree in Business Administration - Concentration in Management

• Undergraduate degree achieved in 3 ½ years
• President of Taylor Association of Business Students

Muncie - Delaware County Chamber of Commerce Academy for Community Leadership, 38th Class

Executive-In-Residence

Richard also serves as the Executive-In-Residence with the Innovation Connector in Muncie where he provides consulting services to emerging companies and entrepreneurs who are tenants of the business incubator.
www.innovationconnector.com

Community Involvement

• United Way of Delaware County Annual Campaign - Second Vice Chair & Leadership Chair
• Hoosier Academy Charter School - Board President
• Ball State University Center for Professional Selling - Board Member
• Muncie Mission Ministries - Board Member
• Muncie YMCA Invest in Youth Campaign - Volunteer
• Minnetrista Business Partnership Campaign - Volunteer

"Waymaker Consulting has exceeded our expectations! In the past we’ve had some disappointing experiences with consultants due to their inability to grasp our work."

"The significant business experience that Richard possesses enabled him to quickly understand us and connect the dots in our organization. He gained the confidence of our senior management group with thorough professionalism. We will use Waymaker again."

Rick Rowray,
CEO
Youth Opportunity Center, Inc.

“Richard is a fine example of what a leader should be. He has high integrity, is trustworthy and leads by example. I admire him for his commitment to the task at hand. Richard is a great person to be around and a fantastic family man. I consider him a great friend and would highly recommend him as a business partner.”

Todd Castor, General Manager
Sam Pierce Chevrolet

“We hired Richard and his team to create a promotional video for our organization. Richard did an outstanding job keeping our project on schedule and making sure everything was to our liking. The finished product was tremendous and exceeded our expectations. Richard has a very strong work ethic, tremendous integrity, and is a savvy business person. I wouldn’t hesitate to work with Richard in the future.”

Scott Inks
Associate Professor of Marketing
Assistant Director of the H.H. Gregg Center for Professional Selling
Ball State University

“We have worked with Richard for over 15 years and during that time he has been very instrumental in helping brand our company. He helped change our image and properly position our services with the audience we serve. We wouldn’t be where we are today without his help!”

Daniel Wasson,
Owner / Landscape Designer
Wasson Nursery, Inc.

“When faced with some adversity, Richard stepped in and sorted things out. He took a very positive and open approach. I wouldn’t hesitate to recommend him or his services to anyone. I was very happy with the final results and Richard’s personal touch in the process.”

Don Siler,
Chief Sales & Marketing Officer
MRS Associates, Inc

“Richard and his team are top notch and a pleasure to deal with. It’s refreshing to deal with people that aren’t pushing products you don’t need, but partnering to create solutions you do.”

Jeff Daniels,
Owner
Toyota of Muncie